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Lars Lofgren

Building Growth Teams

  • About Me
  • What I’ve Read
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About Me

There are amazing ideas out there that truly enrich people’s lives and elegantly solve problems. Many of them never get off the ground. Just because an idea is perfect doesn’t mean anybody ever hears about.

It is my passion to bring these ideas to the world. From products to social innovations, I want to take the best solutions we have and make sure people know about it.

Every day, my goal is to help spread products, brands, and solutions throughout the world. And I accomplish this with the internet.

The Official Credentials

  • Director of Growth at KISSmetrics
  • Graduated with a B.A. in International Affairs from the University of Colorado at Boulder.
  • I have a Google Analytics Individual Qualification
  • I’ve read all 100 books on the Personal MBA reading list (I also read 50-70 business books each year).
  • Online Marketing Specialist (and former Intern) with the American Alpine Club
  • Guest Lecturer at the University of Colorado at Boulder

The Not-So-Official Non-Credentials

  • A fur seal once chased me across a rocky beach in Antarctica. It was not a happy fur seal.
  • I’ve slept in a hotel made of ice.
  • When I’m not working, you’ll find me skiing or ice climbing.
  • My favorite season is winter (there may or may not be a trend in this list).
  • I was once certified as a Wilderness Emergency Medical Technician.
  • I’ve been to 6 continents, I’m missing Africa.

Connect With Me

  • Twitter
  • LinkedIn
  • Quora
  • Google+
  • AngelList

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Don’t miss any of my new essays.

Most Popular Posts

  • The 35 Headline Formulas of John Caples
  • The Three Engines of Growth – with Eric Ries
  • The 17 Copywriting Axioms of Joseph Sugarman
  • The 9 Delusions From the Halo Effect
  • My 7 Rules for A/B Testing That Triple Conversion Rates
  • How to Read 70 Books a Year And Catapult Your Career
  • How Live Chat Tools Impact Conversions and Why I Launched a Bad Variant
  • Why Email Open Rates Tell You Nothing
  • What is Permission Marketing?
  • Sorry Eric Ries, There’s Only Two Engines of Growth

I’ve built Growth teams at:

I Will Teach You To Be Rich KISSmetrics

Happy Clients:

Typeform Dropbox Crazy Egg Hello Bar Mesosphere

Copyright 2019