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Lars Lofgren

Building Growth Teams

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About Me

I’ve been building online businesses and websites for over a decade. I love it.

The Official Credentials

  • Currently CEO and co-founder of Stone Press – We manage and build some of the largest B2B sites on the internet, including Quick Sprout.
  • Former Senior Director of Growth and Product at I Will Teach You To Be Rich – Got to spend almost 4 years learning directly from Ramit Sethi and gaining a deep understanding of how info-product businesses work.
  • Former Director of Growth at KISSmetrics – Neil Patel hired me. Then I went from an entry-level marketer to running the marketing department in a few short years. This is where I learned to love the SaaS business model.
  • I’ve done online marketing consulting for hundreds of startups, including Dropbox, Typeform, and Evernote. On Clarity.fm, I’ve done over 300 consulting calls and have a rating of 4.9 out of 5 stars.

The Not-So-Official Non-Credentials

  • A fur seal once chased me across a rocky beach in Antarctica. It was not a happy fur seal.
  • I’ve slept in a hotel made of ice.
  • When I’m not working, you’ll find me skiing or traveling.
  • My favorite season is winter (there may or may not be a trend in this list).
  • I was once certified as a Wilderness Emergency Medical Technician.
  • I’ve been to 6 continents.

Connect With Me

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Don’t miss any of my new essays.

Most Popular Posts

  • The Three Engines of Growth – with Eric Ries
  • The 35 Headline Formulas of John Caples
  • My 7 Rules for A/B Testing That Triple Conversion Rates
  • The 9 Delusions From the Halo Effect
  • How Live Chat Tools Impact Conversions and Why I Launched a Bad Variant
  • Sorry Eric Ries, There’s Only Two Engines of Growth
  • The 17 Copywriting Axioms of Joseph Sugarman
  • What is Permission Marketing?
  • Two Mistakes I Made on the Engines of Growth
  • How to Keep Riding the Slack Rocketship Without Blowing It Up

Copyright 2019