I’ve had plenty of business failures. But no matter how crazy things got, my teams and departments have always had a top-tier reputation to execute. We ship. And we keep shipping. All of it high quality work, day in and day out. I’ve had to turn around teams, work across a range of disciplines (marketing, engineering, design, HR, finance, sales, […]
10 Management Principles to Copy from Top 10% Teams Continue Reading →
Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed: Site reputation abuse (parasite SEO) is rampant today. I
The Stupidity of Google’s Site Reputation Abuse Policy Continue Reading →
Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get rankings and traffic easily. With the right agreement, you can make
The Billion-Dollar World of Parasite SEO: How to Cash In Continue Reading →
What if I told you that Forbes Marketplace, the affiliate company operating on Forbes.com ALSO had agreements with CNN and USA Today? And that Forbes Marketplace was stuffing those sites full of affiliate content just like it is with Forbes? And what if Forbes Marketplace went to extreme efforts to hide everything? Would this be considered parasite SEO? I believe
CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them Continue Reading →
Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any expertise in? Here’s the organic rankings for “best pet insurance”: Forbes ranks #2. Not sure a business website knows how pet insurance actually works. But okay. They also have the #1 ranking for best cbd gummies: Because it’s a marijuana category, PPC ads don’t
Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host Continue Reading →
I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become. The State of the Thread When I Posted Here’s
What Happened After I Outed a Reddit Mod for Affiliate Spam Continue Reading →
I’m going to show you how to cash grab as a Reddit moderator. 5 minutes of work, then thousands of dollars per month for doing nothing. Maybe tens of thousands. With a 100% real example. I’ve edited nothing. When you’re a Reddit mod, you have a TON of power in that subreddit. You can delete anything you want and ban
The Sleazy World of Reddit Marketing, Everything is Fake Continue Reading →
Recently, I’ve gotten fed up with my web host. Since I stood this site up, I’ve used MediaTemple. This was before WP Engine was around. At the time, MediaTemple had carved out a nice niche for themselves as the premium web host. Tim Ferriss also raved about them back in the day. If it was good enough for his massive
Why I’m Switching Web Hosts Continue Reading →
