Analytics

You’re being lied to. Well, not intentionally. We’re constantly being pinged with stories of companies that have rocketed to success. Especially in tech, there’s always another $1 billion unicorn around the corner. Uber, Facebook, Airbnb, Slack, Zenefits, Box, Shopify, yadda yadda yadda. At the same time, rock-solid companies seem to lose their way and crater. We’re all desperate to know […]

The vast majority of Google Analytics accounts are set up on a single view. All the data, testing, and filters impact a single source of data. This can cause serious problems as your business grows. Before we dive into the viewss that your account should have, we need to cover how Google Analytics produces views. Google Analytics does not store