Copywriting

Who is Joseph Sugarman? Well, he’s considered one of the best copywriters of all time. He’s up there with David Ogilvy, Eugene Schwartz, and John Caples. He’s the real deal. And he happened to write a book on copywriting that has become a classic. It’s easily one of the top 5 books on copywriting. In Advertising Secrets of the Written […]

I’ve previously discussed the importance of headlines and why they deserve the majority of our attention when writing copy. But what does a solid headline look like? As it turns out, John Caples (one of the most famous copyrighters of all time) put together a list of 35 headline formulas in his book, Tested Advertising Methods. I’ve pulled all 35

Want a simple rule for how to write an advertisement or design a web page? Let’s say you have a month to write an ad. Spend 27 days of that month working on the headline. Use the last 3 days for everything else. You think this is an exaggeration. It’s not. Of all the elements on your site that need