Recently, I’ve gotten fed up with my web host. Since I stood this site up, I’ve used MediaTemple. This was before WP Engine was around. At the time, MediaTemple had carved out a nice niche for themselves as the premium web host. Tim Ferriss also raved about them back in the day. If it was good enough for his massive […]
Why I’m Switching Web Hosts Continue Reading →
I really don’t care how any given A/B test turns out. That’s right. Not one bit. But wait, how do I double or triple conversion rates without caring how a test performs? I actually care about the whole SYSTEM of testing. All the pieces need to fit together just right. If not, you’ll waste a ton of time A/B testing
My 7 Rules for A/B Testing That Triple Conversion Rates Continue Reading →
Do those live chat tools actually help your business? Will they get you more customers by allowing your visitors to chat directly with your team? Like most tests, you can come up with theories that sound great for both sides. Pro Live Chat Theory: Having a live chat tool helps people answer questions faster, see the value of your product,
How Live Chat Tools Impact Conversions and Why I Launched a Bad Variant Continue Reading →
You’re being lied to. Well, not intentionally. We’re constantly being pinged with stories of companies that have rocketed to success. Especially in tech, there’s always another $1 billion unicorn around the corner. Uber, Facebook, Airbnb, Slack, Zenefits, Box, Shopify, yadda yadda yadda. At the same time, rock-solid companies seem to lose their way and crater. We’re all desperate to know
The 9 Delusions From the Halo Effect Continue Reading →
Growth graphs like this don’t come around too often: I’ve gotta hand it to Slack, they’re playing the PR game pretty well too. Headline after headline on Techcrunch and Techmeme keep telling us all how crazy the growth is over there. They’ve already built the brand to go with it. But here’s the thing about rocketships: they either go further
How to Keep Riding the Slack Rocketship Without Blowing It Up Continue Reading →
Growing a business requires countless small-wins that add up to some very big victories. But there is one change that REALLY moves that needle. It doesn’t just move the needle, it crushes it. And what might that one little change be? Your price. Double it. That’s right, double your price. You see, we have a nasty habit of undervaluing our
The Most Reliable Growth Hack for SaaS Continue Reading →
Who is Joseph Sugarman? Well, he’s considered one of the best copywriters of all time. He’s up there with David Ogilvy, Eugene Schwartz, and John Caples. He’s the real deal. And he happened to write a book on copywriting that has become a classic. It’s easily one of the top 5 books on copywriting. In Advertising Secrets of the Written
The 17 Copywriting Axioms of Joseph Sugarman Continue Reading →
I’ve previously discussed the importance of headlines and why they deserve the majority of our attention when writing copy. But what does a solid headline look like? As it turns out, John Caples (one of the most famous copyrighters of all time) put together a list of 35 headline formulas in his book, Tested Advertising Methods. I’ve pulled all 35
The 35 Headline Formulas of John Caples Continue Reading →
