I’ve been working as a fractional CMO and enterprise SEO consultant for over 2 years now. So yes, I’m going to spend the next 1900+ words convincing you how colossally stupid it would be for you to hire me. Or any other fractional CMO. What You Actually Get When Hiring a Fractional CMO You may think you’re getting a third
Why You, as a CEO, Should Not Hire a Fractional CMO Continue Reading →
Looking for a real weighted highland cow and don’t want to get scammed? I found the real one here. Read on and I’ll prove it. During the summer, my long term partner shared an Instagram ad similar to this one: View this post on Instagram A post shared by Jessica | UGC Creator | Lifestyle Vlogger (@jessicalynnciraulo) Well aint that
The Weighted Highland Cow Scam: How it Works and Where to Buy a Real Highland Cow Continue Reading →
Let’s say you decide to start a coding bootcamp. Your background is in pedagogy and you love teaching. Your parents were teachers. You find a co-founder, raise a bit of money, and pour your soul into your company. The first couple of years, students love your program. Positive feedback, extraordinary student outcomes, employees love the mission. You are quite literally
Depends on how you define legit. I did some digging into these folks. And everything about their business screams “hey, we’re super duper sketchy!” It’s so bad that I’m still shocked that my Windows key worked (yes, I bought one). First, Vendafly and Digital Chill Mart are the same company. I bought one of their Windows keys. While the key
Are Vendafly and Digital Chill Mart legit? I Put Them to the Test Continue Reading →
AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s ground ourselves on where we’re at in the evolution of B2B content marketing. A Brief History of B2B Content Marketing: From
The Next Phase of B2B Content Marketing: Influencer Nodes Continue Reading →
Reddit ain’t the only cheatcode to ranking in Google. Medium is also ripe for the picking. I’ve seen a bunch of Medium articles ranking on page 1 for super valuable terms in Google. So I decided to figure out how it works. Fuck it’s simple. So simple it’s insulting. One of the hottest and most competitive terms right now is
The Stupidly Simple Medium Hack That’s Generating Page 1 Rankings in 2.5 Months Continue Reading →
I’ve had plenty of business failures. But no matter how crazy things got, my teams and departments have always had a top-tier reputation to execute. We ship. And we keep shipping. All of it high quality work, day in and day out. I’ve had to turn around teams, work across a range of disciplines (marketing, engineering, design, HR, finance, sales,
10 Management Principles to Copy from Top 10% Teams Continue Reading →
Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed: Site reputation abuse (parasite SEO) is rampant today. I
The Stupidity of Google’s Site Reputation Abuse Policy Continue Reading →
