Growth

I really don’t care how any given A/B test turns out. That’s right. Not one bit. But wait, how do I double or triple conversion rates without caring how a test performs? I actually care about the whole SYSTEM of testing. All the pieces need to fit together just right. If not, you’ll waste a ton of time A/B testing […]

Do those live chat tools actually help your business? Will they get you more customers by allowing your visitors to chat directly with your team? Like most tests, you can come up with theories that sound great for both sides. Pro Live Chat Theory: Having a live chat tool helps people answer questions faster, see the value of your product,

Growth graphs like this don’t come around too often: I’ve gotta hand it to Slack, they’re playing the PR game pretty well too. Headline after headline on Techcrunch and Techmeme keep telling us all how crazy the growth is over there. They’ve already built the brand to go with it. But here’s the thing about rocketships: they either go further