Want a simple rule for how to write an advertisement or design a web page? Let’s say you have a month to write an ad. Spend 27 days of that month working on the headline. Use the last 3 days for everything else. You think this is an exaggeration. It’s not. Of all the elements on your site that need […]
Headlines: Why You Should Spend All of Your Time On Them Continue Reading →
Trying to grow a business can seem impossible. Some marketing works, other campaigns just get lost in the shuffle. Most of the time, the increased business from a campaign disappears just as quickly as it arrived. Instead of wasting your budget on promotions, you need to focus on one of the three engines of growth. When you do, you’ll build sustainable growth
The Three Engines of Growth – with Eric Ries Continue Reading →
The vast majority of Google Analytics accounts are set up on a single view. All the data, testing, and filters impact a single source of data. This can cause serious problems as your business grows. Before we dive into the viewss that your account should have, we need to cover how Google Analytics produces views. Google Analytics does not store
The 3 Views that Every Google Analytics Account Needs Continue Reading →
Before we dive into this, what’s an open rate? It’s simply the rate at which your email is opened when you send it to your email list. With 100 people on your email list and an open rate of 20%, 20 people clicked and opened your email. Email services like Constant Contact, MailChimp, and AWeber will track your open rates
Why Email Open Rates Tell You Nothing Continue Reading →
